About a year ago, I was standing in the yogurt aisle at my local grocery store and was absolutely blown-away by the number of choices. It was truly astonishing- lactose-free, vegan, coconut milk, almond milk, Greek, French, Italian, whole-milk...the list went on and on. I was reminded of a professor I had in college who used to say that the death of us all would be too many choices- that the most likely way to have a nervous break-down was to go to the supermarket to pick up a jar of jelly for your roommate, only to realize you have 1,000 choices and no idea what your roommate wants...seedless? Jam? Raspberry? Grape? Huckleberry? Sustainably grown blackberry?? Preserves???
SO...I took this extremely tiny yogurt matter into my own hands, 1 container at a time. I started purchasing 1-2 different types of yogurt a week and posting my reviews on instagram. I had no idea that it would catch on the way it did. Pretty soon, friends were DM-ing me with yogurts they'd like me to review. (What a world, huh?) I think the reviews connected with people because we all feel overwhelmed from time to time by the sheer variety of life. I love all the choices we have, but sometimes you find yourself frozen in the yogurt aisle because you've already made a thousand decisions today, and you simply can't choose one.more.thing.
Here is a taste of that experiment- I hope you find it helpful!
The other day I saw a woman standing in the yogurt aisle, just staring. I walked over to her and she smiled when I said "need a recommendation?" ;)
I just buy the same yogurt every single week.....thanks for the inspiration to step out of the box!
Not sure that I am brave enough to try the million options of yogurt, but I certainly am enjoying your reviews on them! There have been a few that I would like to try. You are absolutely right about so many choices for everything.